marketing

Authors: José Luis Iribarren, Esteban Moro Journal: Preprint 0706.0641 arXiv Abstract: The dynamics of information dissemination in social networks is of paramount importance in processes such as rumors or fads propagation, spread of product innovations or “word-of-mouth” communications. Due to the difficulty in tracking a specific information when it is transmitted by people, most understanding of information spreading in social networks comes from models or indirect measurements. Here we present an integrated experimental and theoretical framework to understand and quantitatively predict how and when information spreads over social networks. ...

Apparently, a company in Ireland named Steorn has found the killer marketing campaign for their products: 1. Get a law of physics: the first law of thermodynamics, for example, and claim you have a technology that can break it. Cool! 2. Get a good flashy marketing campaign by publishing in The Economist a "show us wrong" announcement to the scientific community. 3. Hide the details of your technology and delay its public announcement by creating a "challenge" to the scientific community. ...

In a recent Nature article, Albert-Lászlo Barabási and João Gama Oliveira, have found the perfect excuse for lazy people not answering some emails in their inbox: they analyzed the time response of emails and found that they follow a power law probability distribution of the form P(t) = 1/t. In particular this implies that not even the mean response time is finite. Hey! why should you then expect me to answer your emails within my lifetime period! ...