Yesterday I gave a talk in the 6th IIC Technology Conference about how Social Contagion can be leveraged for marketing purposes. The motto of the conference was about the need of using Algorithms in nowadays business process. With the availability of more and more complex data the use of algorithms that can detect and reduce complexity is of paramount importance. Big data is not only about volume (TeraBytes of data), it is about huge complex data and reducing that complexity can only be achieved by modeling, simulating and analyzing the patterns we observe in the data. There are no black-boxes for Big Data, and only insight and the right approach to tame complexity is proven useful.
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