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Percentage of active users in the Internet 2.0 is tiny. Fractions go from
* only 1% of Wikipedia's users contribute to making it better * only 0.1% of users upload their own videos to Youtube * only 3% of people with weblogs post on a daily basis * only 1% of Amazon.com customers contribute with reviews The numbers are tiny. But not uncommon. Typical return rates of marketing campaigns or surveys are around 2-5% (see report by the Direct Marketing Association).