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Marketing

A collection of 9 posts

#Mobile phone data #influence #adoption #marketing

Long-Range Social Influence in Phone Communication Networks on Offline Adoption Decisions

Authors: Yan Leng , Xiaowen Dong, Esteban Moro, Alex Pentland Publication: Information Systems Research, Articles in Advance 21 Jun (2023) LINK ...

Author Esteban Moro
#Marketing #Viral #Social Networks

Branching dynamics of viral information spreading

Authors: José Luis Iribarren and Esteban Moro Journal: Physical Review E 84, 046116 (2011) LINK | arXiv ...

Author Esteban Moro
#Social Networks #Viral #Marketing

Affinity Paths and information diffusion in social networks

Authors: José Luis Iribarren and Esteban Moro Journal: Social Networks 33, 134-142 (2011). LINK | arXiv ...

Author Esteban Moro
#humans #marketing #simulation #stochastic #viral

The speed and reach of forwarded emails, rumors, and hoaxes in electronic social networks

We have just published an experimental/theoretical work on the speed of information diffusion in social networks in Physical Review Letters. Specifically we have studied the impact of the … ...

Author admin
#Humans #Marketing #Social Networks #Viral

Impact of Human Activity Patterns on the Dynamics of Information Diffusion

Authors: J. L. Iribarren and E. Moro Journal: Physical Review Letters 103, 038702 (2009) LINK arXiv ...

Author Esteban Moro
#marketing #response rate #spam #viral #wikipedia

Percentages and absolute numbers

Percentage of active users in the Internet 2.0 is tiny. Fractions go from ...

Author admin
#Marketing #Social Networks #Viral

Information diffusion epidemics in social networks

Authors: José Luis Iribarren, Esteban Moro Journal: Preprint 0706.0641 arXiv ...

Author Esteban Moro
#hoax #marketing #physics

The marketing of breaking laws of physics

Apparently, a company in Ireland named Steorn has found the killer marketing campaign for their products: ...

Author admin
#email #marketing #response rate

Why I didn’t answer your email

In a recent Nature article, Albert-Lászlo Barabási and João Gama Oliveira, have found the perfect excuse for lazy people not answering some emails in their inbox: they analyzed the time response of … ...

Author admin
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