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influence

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#Mobile phone data #influence #adoption #marketing

Long-Range Social Influence in Phone Communication Networks on Offline Adoption Decisions

Authors: Yan Leng , Xiaowen Dong, Esteban Moro, Alex Pentland Publication: Information Systems Research, Articles in Advance 21 Jun (2023) LINK Abstract: We use high-resolution mobile phone data with geolocation information and pro- pose a novel technical framework to study how social influence propagates within a phone communication network and affects the offline decision to attend a performance event. Our fine-grained data are based on the universe of phone calls made in a European country between January and July 2016. ...

Author Esteban Moro
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