Branching dynamics of viral information spreading
José Luis Iribarren and Esteban Moro Physical Review E 84, 046116 (2011) [pdf] Abstract Despite its importance for rumors or innovations propagation, peer-to-peer collaboration, social networking, or marketing, the dynamics of information spreading is not well understood. Since the diffusion depends on the heterogeneous patterns of human behavior and is driven by the participants’ decisions, its propagation dynamics shows surprising...