Tagged: marketing

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Branching dynamics of viral information spreading

José Luis Iribarren and Esteban Moro Physical Review E 84, 046116 (2011)  [pdf] Abstract Despite its importance for rumors or innovations propagation, peer-to-peer collaboration, social networking, or marketing, the dynamics of information spreading is not well understood. Since the diffusion depends on the heterogeneous patterns of human behavior and is driven by the participants’ decisions, its propagation dynamics shows surprising...

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Affinity Paths and information diffusion in social networks

José Luis Iribarren and Esteban Moro Social Networks 33, 134-142 (2011)  [pdf] Abstract Widespread interest in the diffusion of information through social networks has produced a large number of Social Dynamics models. A majority of them use theoretical hypothesis to explain their diffusion mechanisms while the few empirically based ones average out their measures over many messages of different contents....

The speed and reach of forwarded emails, rumors, and hoaxes in electronic social networks

The speed and reach of forwarded emails, rumors, and hoaxes in electronic social networks

We have just published an experimental/theoretical work on the speed of information diffusion in social networks in Physical Review Letters. Specifically we have studied the impact of the heterogeneity of human activity in propagation of emails, rumors, hoaxes, etc. Tracking email marketing campaigns, executed by IBM Corporation in 11 European countries, we were able to compare their viral propagation with our...

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Impact of Human Activity Patterns on the Dynamics of Information Diffusion

J. L. Iribarren and E. Moro Physical Review Letters 103, 038702 (2009) [pdf]

Percentages and absolute numbers 0

Percentages and absolute numbers

Percentage of active users in the Internet 2.0 is tiny. Fractions go from only 1% of Wikipedia’s users contribute to making it better only 0.1% of users upload their own videos to Youtube only 3% of people with weblogs post on a daily basis only 1% of Amazon.com customers contribute with reviews The numbers are tiny. But not uncommon. Typical return rates...